UIUX Design | 2023
Aqualens
Aqualens
Revamping the Aqualens experience for clearer vision and deeper trust.
Revamping the Aqualens experience for clearer vision and deeper trust.
Aqualens Overview
Owned by Lenskart, Aqualens provides clear and colored contact lenses and contact lens solutions.
Positioned as a budget-friendly yet premium-quality brand.
Recognized a trend in the colored contact lens market in 2022, pivoting towards stylish, cosmetic lenses for both prescription and non-prescription wearers.
Challenges with Previous UI:
Inconsistent, cluttered, and uninspiring design.
Users struggled to find relevant product information.
Poor navigation led to a subpar browsing experience.
Project Goals:
Revamp the online presence with a focus on user needs and behavior patterns.
Improve readability, especially for contact lens wearers.
Enhance the brand's user experience and interface design to build trust and increase engagement
Aqualens Overview
Owned by Lenskart, Aqualens provides clear and colored contact lenses and contact lens solutions.
Positioned as a budget-friendly yet premium-quality brand.
Recognized a trend in the colored contact lens market in 2022, pivoting towards stylish, cosmetic lenses for both prescription and non-prescription wearers.
Challenges with Previous UI:
Inconsistent, cluttered, and uninspiring design.
Users struggled to find relevant product information.
Poor navigation led to a subpar browsing experience.
Project Goals:
Revamp the online presence with a focus on user needs and behavior patterns.
Improve readability, especially for contact lens wearers.
Enhance the brand's user experience and interface design to build trust and increase engagement
Aqualens Overview
Owned by Lenskart, Aqualens provides clear and colored contact lenses and contact lens solutions.
Positioned as a budget-friendly yet premium-quality brand.
Recognized a trend in the colored contact lens market in 2022, pivoting towards stylish, cosmetic lenses for both prescription and non-prescription wearers.
Challenges with Previous UI:
Inconsistent, cluttered, and uninspiring design.
Users struggled to find relevant product information.
Poor navigation led to a subpar browsing experience.
Project Goals:
Revamp the online presence with a focus on user needs and behavior patterns.
Improve readability, especially for contact lens wearers.
Enhance the brand's user experience and interface design to build trust and increase engagement
UI/UX Overhaul:
UI/UX Overhaul:
Key Improvements:
Key Improvements:
Clean and intuitive design for easy navigation.
Enhanced product discovery to aid users in finding the right lenses effortlessly.
Clean and intuitive design for easy navigation.
Enhanced product discovery to aid users in finding the right lenses effortlessly.
Fostering Trust Through Transparency:
Fostering Trust Through Transparency:
Clear insights into the brand’s processes were provided, allowing users to understand the journey from concept to product delivery.
Clear insights into the brand’s processes were provided, allowing users to understand the journey from concept to product delivery.
The design presented complex information in simple, easy-to-understand visuals and narratives, enhancing transparency.
The design presented complex information in simple, easy-to-understand visuals and narratives, enhancing transparency.
The brand’s story and core values were highlighted through a timeline structure, helping users relate to the brand and its mission.
The brand’s story and core values were highlighted through a timeline structure, helping users relate to the brand and its mission.
These transparency-driven choices established credibility and strengthened user confidence in the brand.
These transparency-driven choices established credibility and strengthened user confidence in the brand.
Streamlining Content for Better Engagement:
Streamlining Content for Better Engagement:
Content was simplified and organized into clear, digestible sections, improving readability and reducing cognitive load.
Content was simplified and organized into clear, digestible sections, improving readability and reducing cognitive load.
Interactive elements, such as brief previews and visual aids, were introduced to engage users without overwhelming them.
Interactive elements, such as brief previews and visual aids, were introduced to engage users without overwhelming them.
Ample white space and consistent layouts created a smoother flow, helping users navigate the information effortlessly.
Ample white space and consistent layouts created a smoother flow, helping users navigate the information effortlessly.
These design improvements resulted in longer user engagement and a more intuitive overall experience.
These design improvements resulted in longer user engagement and a more intuitive overall experience.
Results:
Results:
• Aqualens now delivers a seamless, user-centric experience that resonates with its audience.
• Clearer pathways to product information and educational content build trust and improve user confidence in the brand.
• The “About Us” page strengthens brand identity by connecting users to the story of Aqualens and Lenskart’s journey.
• Aqualens now delivers a seamless, user-centric experience that resonates with its audience.
• Clearer pathways to product information and educational content build trust and improve user confidence in the brand.
• The “About Us” page strengthens brand identity by connecting users to the story of Aqualens and Lenskart’s journey.
Conclusion:
Conclusion:
The revamped online presence of Aqualens successfully addresses the shortcomings of its previous version. By focusing on user needs, readability, and trust-building elements, the new design not only enhances usability but also strengthens brand identity. From transparent insights into the manufacturing process to the engaging blog and story-driven "About Us" page, Aqualens now provides a seamless and engaging experience for contact lens wearers. This transformation is expected to foster deeper connections with users and drive increased engagement and trust in the brand.
The revamped online presence of Aqualens successfully addresses the shortcomings of its previous version. By focusing on user needs, readability, and trust-building elements, the new design not only enhances usability but also strengthens brand identity. From transparent insights into the manufacturing process to the engaging blog and story-driven "About Us" page, Aqualens now provides a seamless and engaging experience for contact lens wearers. This transformation is expected to foster deeper connections with users and drive increased engagement and trust in the brand.
Reach Out
Reach Out
Let's talk about design, work and horror movies
Let's talk about design, work and horror movies
atrikumarsingh@gmail.com
atrikumarsingh@gmail.com
+91 7634830304
+91 7634830304
Designed and Developed by Atri Rishi
Designed and Developed by Atri Rishi
2024
2024
Atri Rishi
Atri Rishi